The short answerGloriads is the better Sellozo alternative for accounts under $10,000 of monthly ad spend and for sellers on several marketplaces: $139 instead of $350 a month at $5,000 on 3 marketplaces, every marketplace included, rules you test before they act, one-click undo, and your own edits left alone. A large account on one marketplace pays less at Sellozo, $250 a month at $50,000, and Sellozo has hourly dayparting, a hands-off Autopilot, profit from Seller Central and a Buy Box repricer.
What is Sellozo?
Sellozo is Amazon PPC software from Kansas City, founded in 2017 and bought in 2021 by Netrush, an agency for brands that sell on Amazon. Its core is an optimizer that moves bids once a day toward the target ACOS you set per campaign, adds keywords that convert and creates negative keywords. Around it: Autopilot campaigns, Campaign Studio for keyword harvesting, AI dayparting, rules called Client Scripts and a Buy Box repricer.
It creates and runs Sponsored Products, Sponsored Brands and Sponsored Display campaigns for Seller Central sellers and agencies, on 20 marketplaces. Amazon DSP appears in its reports only, and it has no Streaming TV.
Sellozo says who it is built for: sellers who spend between $10,000 and $150,000 a month on ads. Its newest release notes date from July 2025.
How Sellozo pricing works in 2026
Sellozo charges by marketplace, not by ad spend: $250 a month for the first marketplace and $50 for each additional one, up to 20 marketplaces, or $1,200 a month. It takes no percentage of your ad spend, every feature is in its one plan, and there is no yearly plan.
An agency pays the same for each client account: $250 a month for its first marketplace, then $50 for each more.
The 30-day free trial needs a card and becomes a paid plan by itself when it ends. Sellozo's terms ask you to cancel by e-mail to its support at least 24 hours before your next month starts, and say payments are not refunded.
Gloriads sets its price from last month's ad spend, with all 23 marketplaces included: $49 a month up to $1,000, $139 up to $5,000, and no percentage up to $100,000 a month. Every account starts with a 14-day free trial, without a card, and cancels in one click.
Is Sellozo cheaper than Gloriads?
It depends on your ad spend and on how many marketplaces you run. On one marketplace, Gloriads costs less up to $10,000 of monthly ad spend: $139 instead of $250 a month at $5,000.
Above that, a large account on one marketplace pays less at Sellozo, whose price never follows the spend: at $50,000 of monthly ad spend, Sellozo costs $250 a month and Gloriads $749.
Each marketplace adds $50 at Sellozo and nothing at Gloriads, so the border moves up with your marketplaces: Gloriads costs less up to $20,000 on 4 marketplaces, and up to $60,000 on 11. The calculator below gives your own answer.
Why sellers look for a Sellozo alternative
The reasons come back in reviews and on comparison pages, and most are written in Sellozo's own pages:
- A floor of $250 a month, plus $50 for every other marketplace, whatever you spend: a small account, or a seller on many marketplaces, pays for a size it does not have.
- Changes you neither see first nor take back: the optimizer adjusts bids every day without a preview, and nothing undoes a change.
- Your own edits overwritten: a bid you change by hand is adjusted again the next day unless you lock it, and Autopilot rewrites the budgets of its campaigns.
- Narrow rules: Client Scripts test 6 metrics and run once a day, between 7 and 9 AM US Central time.
- Slow results: Sellozo warns that its optimizer needs a lot of data before it negates a keyword, and its newest release notes date from July 2025.
- No Streaming TV, nothing for KDP authors, English only, and a 30-day trial that needs a card.
How Gloriads works differently
Gloriads runs rules you can read, written as IF, AND, OR, NOT and ELSE IF on any metric and any time window, from ready-made templates or from scratch. Rules work on all four ad types and act on bids, budgets, keywords, negatives, placements and campaign states, wherever Amazon allows it. Several rules can watch the same campaign: when two disagree, the safest change wins.
Before a rule acts, Test now runs it on your real account and lists every change it would make. Once it is on, it runs as often as you choose, from every hour to every 3 months, inside guardrails: ceilings on bids and budgets, a cooldown between two changes, and your own edits, in Gloriads or in the Amazon console, left alone for 7 days.
Every change lands in Activity with the rule and the figures that caused it, and one click undoes it, or a whole rule run. Never-negate lists of keywords and of ASINs keep your brand and your own products out of every negative.
Around the rules, Gloriads launches campaigns in bulk from a spreadsheet, copies them to other marketplaces with keywords translated and bids converted, paces a monthly budget per marketplace, and shows one dashboard for all 23 marketplaces and every ad type, with 14 months of day-by-day history from the day you connect. Team members are free, with four roles.
Where Sellozo is still the better choice
Price, for a large account on one marketplace. Sellozo's price does not follow your ad spend: at $50,000 a month on one marketplace, Sellozo costs $250 and Gloriads $749, and the gap grows above $100,000, where Gloriads charges 1% of the ad spend.
Sellozo also has AI dayparting that pauses a campaign during its worst hour from hour-by-hour figures, an Autopilot that builds and runs a product's whole campaign structure, profit, TACOS and organic sales from your Seller Central account, a Buy Box repricer, a search term tab for the whole account, and rules that read up to 365 days. Gloriads does not have these today: dayparting and TACOS are on our roadmap.
And if you want a tool that decides on its own, Sellozo is built for that: it sells the absence of approvals. Gloriads proposes and you approve, except the rules you turn on, which act alone inside the limits you set.
What you keep and what you lose when you leave Sellozo
Your campaigns, keywords, bids, negatives and Amazon budget rules belong to your Amazon Ads account, not to Sellozo, so they stay. Gloriads reads them as they are, with 14 months of day-by-day history from Amazon.
Watch your dayparting. Sellozo pauses whole campaigns during the hours it cuts, then turns them back on itself. If it stops while an hour is cut, nothing turns them back on: switch dayparting off before you leave, and check for campaigns left paused.
What stays in Sellozo is its own data: target ACOS settings, Client Scripts, Campaign Studio links, product costs, tags and notes. Sellozo can export most of them as CSV files: download them before your last paid month ends.