Gloriads vs Ad Badger

The Ad Badger alternative without the $275 minimum

Ad Badger starts at $275 a month, whether you spend $300 or $5,000 on ads, and its rules only change bids. Gloriads starts at $29, counts Kindle Unlimited reads in your ACOS, and runs rules on bids, budgets, placements and keywords. At $5,000 of monthly ad spend, you keep $1,632 a year.

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Updated October 25, 20266 min readAd Badger prices read on their own pages on October 24, 2026.

Price$139 vs $275 a monthAt $5,000 of monthly ad spend. Gloriads costs less up to $20,000 a month; above $35,000, Ad Badger does, and this page says so.
KDP authorsKindle Unlimited reads, countedYour rules see KENP pages read, their royalties and the ACOS that counts them. Ad Badger says KENP ads are not fully supported.
ControlRules on every action, with undoBids, budgets, placements, keywords, negatives and campaign states, several rules per campaign, tested on your account before they act.

The short answerGloriads is the better Ad Badger alternative for KDP authors and for accounts under $20,000 of monthly ad spend: $139 instead of $275 a month at $5,000, Kindle Unlimited reads in your rules, and rules that change bids, budgets, placements and keywords, with one-click undo. Above $35,000 of monthly ad spend, Ad Badger costs less, and it has hourly dayparting, profit from Seller Central and organic rank tracking.

What is Ad Badger?

Ad Badger is Amazon PPC software from Austin, Texas, founded in 2017 and run by a team of about 14 people. Its core is Bids by Badger, an algorithm that moves keyword bids once a day toward a target ACOS, with dayparting, nightly keyword harvesting and negative keyword hunts around it, and, since October 2026, rules you write yourself.

It works with Sponsored Products, Sponsored Brands and Sponsored Display, for sellers, vendors and KDP authors, on the 16 marketplaces its pricing page lists. Its search term and keyword harvesting tools do not cover Sponsored Brands and Sponsored Display, and it has no Streaming TV.

Ad Badger is also known for its teaching: a weekly podcast, a weekly live strategy session, and two one-on-one onboarding calls with every plan.

How Ad Badger pricing works in 2026

Ad Badger charges a flat monthly fee by band of monthly ad spend, with no percentage: $275 up to $5,000, $440 up to $25,000, $660 up to $75,000 and $920 up to $250,000. Paid yearly, Starter comes to $212.50 a month.

Each plan allows 10% more spend than its band. Above that, Ad Badger adds an overage every month: the price difference to the plan that covers your spend, multiplied by 1.1. A $275 Starter account that spends $7,500 in a month pays $456.50 that month.

Since October 6, 2026, the self-serve plans start with a 30-day free trial that needs a card at checkout, and paid plans are non-refundable, including 6-month and 12-month plans. The 60-day opt-out of the longer plans is gone.

Gloriads sets its price from last month's ad spend: $49 a month up to $1,000, $139 up to $5,000, with no percentage up to $100,000 a month and no overage in the middle of a month. Every account starts with a 14-day free trial, without a card.

Ad Badger for KDP authors: what Kindle Unlimited changes

Ad Badger accepts KDP accounts, but its own help center says KENP-specific ads and lock screen ads are not fully supported, because Amazon does not give it the data. Its bid algorithm works from the sales your ads are credited with, so a book that earns mostly through Kindle Unlimited page reads looks like it does not sell.

Gloriads reads Kindle Unlimited pages read and their estimated royalties from the Amazon Ads API, shows them on the dashboard and lets your rules use them: pages read, KENP royalties, and an ACOS that counts them. A rule can then keep a keyword that earns reads instead of cutting it.

The price follows an author's budget too. At $1,000 of monthly ad spend, Ad Badger's Starter plan costs $275 a month; Gloriads costs $49.

Why sellers look for an Ad Badger alternative

The reasons come back on comparison pages and forums, and most are written in Ad Badger's own pages:

A high floor: Starter costs $275 a month whether you spend $300 or $5,000 on ads.
An overage, charged each month your spend passes your plan by more than 10%, and no refund on paid plans since October 2026.
One automation at a time on a campaign: turning on dayparting or a rule pauses Bids by Badger on it.
Rules that only change bids: budgets and placements are never automated, except by asking its AI assistant.
Changes made in Amazon are not protected: Ad Badger recommends making bid changes inside Ad Badger, because its dayparting can run on an outdated bid.
No Streaming TV, 16 marketplaces, and each extra team member is a paid add-on.

How Gloriads works differently

Gloriads runs rules you can read, written as IF, AND, OR, NOT and ELSE IF on any metric and any time window, from ready-made templates or from scratch. Rules work on all four ad types and act on bids, budgets, keywords, negatives, placements and campaign states, wherever Amazon allows it. Several rules can watch the same campaign: when two disagree, the safest change wins.

Before a rule acts, Test now runs it on your real account and lists every change it would make. Once it is on, it runs as often as you choose, from every hour to every 3 months, inside guardrails: ceilings on bids and budgets, a cooldown between two changes, and your own edits, in Gloriads or in the Amazon console, left alone for 7 days.

Every change lands in Activity with the rule and the figures that caused it, and one click undoes it, or a whole rule run. Never-negate lists of keywords and of ASINs keep your brand and your own products out of every negative.

Around the rules, Gloriads launches campaigns in bulk from a spreadsheet, copies them to other marketplaces with keywords translated and bids converted, paces a monthly budget per marketplace, and shows one dashboard for every marketplace and ad type, with 14 months of day-by-day history from the day you connect. Team members are free.

How Gloriads rules work

Where Ad Badger is still the better choice

Price, for large accounts. Above $35,000 of monthly ad spend, Ad Badger's flat bands cost less than Gloriads: at $50,000, $660 a month against $749, and the gap grows above $100,000, where Gloriads charges 1% of the ad spend.

Ad Badger also has profit, TACOS and organic sales from your Seller Central account, organic rank tracking, and an AI assistant that can change Sponsored Products bids, budgets and states after you approve. Gloriads does not have these today: our API and MCP connector read your data but do not change it.

And if you value being taught, Ad Badger's podcast, weekly live session and onboarding calls have no equivalent at Gloriads, which relies on its documentation, Test now and undo.

What you keep and what you lose when you leave Ad Badger

Your campaigns, keywords, bids and negatives belong to your Amazon Ads account, not to Ad Badger, so they stay. Gloriads reads them as they are, with 14 months of day-by-day history from Amazon.

Watch your dayparting. Ad Badger pauses campaigns or changes bids for a time slot, then puts them back when the slot ends. If it stops while a slot is running, nothing puts them back: switch dayparting off outside its time slots before you leave, and check for campaigns left paused.

What stays in Ad Badger is its own data: target ACOS settings, rules, Nightly Hunts, your Never-Negatives list and your history. Its terms let it delete that data 30 days after your plan ends, and removing a marketplace deletes its history within 72 hours. Export what you want to keep first.

Calculator

What Ad Badger costs you

Set your monthly Amazon ad spend. Both prices come from each product's public pricing, and the answer can go either way.

Your monthly Amazon ad spend$5,000

$300$100,000

Ad Badger$275per month · Starter plan, up to $5,000 of ad spend

Gloriads$139per month · Set by last month's ad spend

You keep, over 12 months$1,632

Paid yearly: Gloriads $115.83 a month, Ad Badger $212.50 a month.

Ad Badger adds an overage when your spend passes your plan by more than 10%: a Starter account that spends $7,500 in a month pays $181.50 more, $456.50 that month.

Feature by feature

Gloriads and Ad Badger, side by side

Each Ad Badger fact comes from one of their own pages, listed at the bottom of this one.

Feature	Gloriads	Ad Badger
Price at $5,000 of ad spend	Gloriads does better$139 a month	$275 a month (Starter)
Contract	Gloriads does betterNone: month by month, cancel in one click	1, 6 or 12 months paid ahead and renewed; 30 days' written notice in its terms; no refund
Free trial	Gloriads does better14 days, no card	30 days with a card, then non-refundable
Amazon ad types	Gloriads does betterSponsored Products, Sponsored Brands, Sponsored Display, Streaming TV (beta)	Sponsored Products, Sponsored Brands, Sponsored Display
Marketplaces	Gloriads does better23	16
Interface languages	Gloriads does better10, from English to Japanese and Arabic	English
Who decides each change	Gloriads does betterRules you write and read: IF, AND, OR, NOT, ELSE IF	Its Bids by Badger algorithm, or rules that change bids only; one automation per campaign
Bids set from hour-by-hour figures	Gloriads does betterYes: figures hour by hour (updated every night, kept a year) and a day × hour schedule that pauses or sets bids; no automatic re-bid every hour	No: dayparting follows a schedule you set, not hourly figures
See what a rule will do before it acts	Gloriads does betterTest now: every change it would make, on your account	A summary of the rule before you turn it on
Placement adjustments by rule	Gloriads does betterYes, in the rule editor	By hand, or through their AI assistant
Longest time window a rule reads	Gloriads does better1 to 90, 180 or 365 days, the same days last year, fixed dates, days left out, or all time (up to 6 years)	40 days for its bid algorithm; 180 days for negative keyword hunts (999 on its pricing page)
A budget plan split across campaigns	Gloriads does betterA monthly budget per marketplace, with pacing and a cap	None: budgets set by hand or through its AI assistant
Undo	Gloriads does betterOne click, for one change or a whole rule run	None documented for Bids by Badger
Changes you make yourself in Amazon	Gloriads does betterLeft alone by your rules for 7 days	Advised against: make bid changes inside Ad Badger
Your campaigns when you leave	Gloriads does betterLeft as they are	Last values stay; campaigns a dayparting slot paused stay paused
Keywords and ASINs a rule may never negate	Gloriads does betterYes, as lists every rule respects	Keywords only
Copy campaigns to other marketplaces	Gloriads does betterYes: keywords translated, products matched, bids converted	No
Launch campaigns from a spreadsheet	Gloriads does betterYes (.csv, .tsv, .xlsx)	Not yet: bulk creation of Sponsored Products campaigns is planned
Bulk edits in tables	Gloriads does betterEvery filtered page, up to 20,000 rows	Bulk actions on up to 500 selected rows
Ad history on day one	Gloriads does better14 months, day by day	90 days (Sponsored Products), 60 days (Brands and Display)
Team members	Gloriads does betterUnlimited and free, with 4 roles	Each extra user is a paid add-on
Custom fields read by rules	Gloriads does betterFour per product: margin, phase, stock, label	Tags to filter tables, not read by rules
KDP metrics	Gloriads does betterKENP pages and royalties in rules and on the dashboard	KENP ads not fully supported
API for your own tools and AI assistants	Gloriads does betterA read-only API and an MCP connector	No public API; an MCP connector
How the price is set	By ad spend, all 23 marketplaces included	From $275 a month, by band of monthly ad spend, plus an overage above 110% of the band
Published price	Yes, every tier, all 23 marketplaces included	Yes, every band up to $250,000; above it on request
More marketplaces	All 23 included	No fee per marketplace or account
Billed after you cancel	Nothing	Nothing after the paid period, which is not refunded
DSP and other retailers	No: Amazon Sponsored Ads only	No: Amazon Sponsored Ads only
Account types	Sellers, vendors, KDP authors, Merch on Demand	Sellers, vendors, KDP authors, Merch on Demand
How often automation acts	Every hour to every 3 months, per rule	Bids every night; dayparting and rules at the hours you set
Organic rank and Search Query Performance in rules	Not yet	Rank tracking and Search Query Performance reports, not in rules
Your campaign structure	Kept as it is	Kept: it works on your existing campaigns
Email alerts	In the app only: notifications and budget alerts; no e-mail alerts yet	None yet: « Notify me when… » alerts are planned; a Monday e-mail on learning keywords
Search term analysis	Every search term and its words, pairs and triplets summed (n-grams; a longer one is the search itself), 30 days to 6 years, negatives in two clicks	A search term table, n-grams of 1 to 5 words and a duplicate finder
Keyword and product research	No: Gloriads does ads only	No: ads only
Price at $50,000 of ad spend	$749 a month	Ad Badger does better$660 a month (Professional)
Percentage of your ad spend	None up to $100,000 a month	Ad Badger does betterNever: a flat fee by band of ad spend
Target ACOS levels	Marketplace, then campaign	Ad Badger does betterPer campaign, then ad group and keyword
A person who helps run your ads	No: you keep the controls	Ad Badger does betterWeekly podcast and live session, two onboarding calls
Profit, TACOS, share of voice, AMC	A margin per product; TACOS on the roadmap	Ad Badger does betterProfit, TACOS and share of search from Seller Central; AMC queries stay in AMC
AI assistant connector (MCP)	Reads your data, for every customer	Ad Badger does betterAn MCP connector that can change Sponsored Products bids, budgets and states

The honest answer

Which one should you pick?

Pick Gloriads if you

are a KDP author and want Kindle Unlimited reads in your rules
spend less than $20,000 a month on ads
want rules on budgets, placements and keywords, several per campaign
need Streaming TV, or a marketplace Ad Badger does not list
work as a team without paying per seat

Stay on Ad Badger if you

spend more than $35,000 a month and like Bids by Badger
want profit, TACOS and organic sales from Seller Central today
want profit, TACOS and organic rank from Seller Central in the same tool
value a podcast, weekly coaching and onboarding calls

Switching

Leave Ad Badger with nothing left paused

Your campaigns are real Amazon campaigns, so they stay exactly as they are. Four steps, in this order.

Export what lives in Ad Badger
Download your Never-Negatives table and the bid change, dayparting and Nightly Hunt history before you cancel. Removing a marketplace from Ad Badger deletes its history within 72 hours.
Switch its automations off in daylight
Turn off dayparting outside its time slots, so no campaign stays paused and no bid stays lowered, then Bids by Badger, your rules and your Nightly Hunts.
Cancel, in writing too
Cancel in Ad Badger's billing settings, and email them as well at least 30 days before your plan renews: their terms ask for written notice 30 days before the end of a term. Paid time is not refunded, so switch on its last day.
Connect Gloriads and turn on your rules
Gloriads reads your campaigns as they are, with 14 months of day-by-day history, and changes nothing until you turn a rule on. Start from a template, press Test now to see every change it would make, then turn it on.

Gloriads does not import Ad Badger settings: Ad Badger has no public API and no export of its target ACOS settings, rules or dayparting, so you rebuild them from our templates. Your exported Never-Negatives can be pasted into a Gloriads never-negate list.

FAQ

Questions about switching

Is Gloriads a good alternative to Ad Badger?

Yes, for KDP authors and for accounts under $20,000 of monthly ad spend. Gloriads costs less there, counts Kindle Unlimited reads in your rules, works on all four ad types including Streaming TV, and runs rules on bids, budgets, placements and keywords with one-click undo. Above $35,000 a month, Ad Badger's flat bands cost less, and it has hourly dayparting and profit from Seller Central.

How much does Ad Badger cost in 2026?

Ad Badger charges by band of monthly ad spend, with no percentage: $275 a month up to $5,000, $440 up to $25,000, $660 up to $75,000 and $920 up to $250,000, less when paid yearly. Spend more than 10% above your band and an overage is added each month: $181.50 for a Starter account that spends $7,500. Prices read on Ad Badger's pricing page on October 24, 2026.

Does Ad Badger support KDP authors and Kindle Unlimited?

In part. Ad Badger accepts KDP accounts, but its help center says KENP-specific ads and lock screen ads are not fully supported, because Amazon does not provide the data. Gloriads reads Kindle Unlimited pages read and their royalties from the Amazon Ads API and lets your rules use them. At $1,000 of monthly ad spend, Ad Badger costs $275 a month and Gloriads $49.

Does Ad Badger have a free trial or refunds?

Ad Badger's self-serve plans start with a 30-day free trial that needs a card at checkout. Since October 6, 2026, paid plans are non-refundable, including 6-month and 12-month plans. Gloriads starts with a 14-day free trial without a card.

Will my campaigns stop when I leave Ad Badger?

No. Your campaigns live in your Amazon Ads account, not in Ad Badger. But if Ad Badger stops while a dayparting time slot is running, campaigns it paused stay paused and bids it lowered stay lowered. Switch dayparting off outside its time slots before you leave, then check for paused campaigns.

Can Gloriads import my Ad Badger settings?

No. Ad Badger has no public API and no export of its target ACOS settings, rules, dayparting or Nightly Hunts. You rebuild them in Gloriads from ready-made templates, and Test now shows what each rule would change before it acts. Your exported Never-Negatives table can be pasted into a never-negate list.

Is Ad Badger cheaper than Gloriads?

Only for large accounts. Gloriads costs less up to $20,000 of monthly ad spend, and much less for small budgets: $49 against $275 a month at $1,000. Ad Badger costs less from $20,001 to $27,500 and above $35,000 a month, and its flat bands stay far below Gloriads' 1% above $100,000.

Can I run several automations on one campaign in Ad Badger?

No. In Ad Badger, enrolling a campaign in Bids by Badger pauses its dayparting, and a rule pauses both on that campaign. In Gloriads, several rules can watch the same campaign; when two disagree, the safest change wins.

Sources

Every Ad Badger figure on this page comes from Ad Badger's own pages, read on October 24, 2026:

Ad Badger is a trademark of its owner. Gloriads is not affiliated with, endorsed by or sponsored by Ad Badger. Prices and features change: check adbadger.com for their current terms.