Amazon PPC automation for large accounts: approve every change?

No. In Gloriads, a rule you turn on applies its changes by itself at each run, as often as every hour, on every campaign of the marketplaces you tick, new campaigns included. It stays inside the guardrails you set: a ceiling on every increase, a pause after each change, and your own edits left alone for 7 days. Only one-off Toolkit operations wait for a click, and one click can send up to 25,000 lines.

For brands, sellers, vendors and agencies with large Amazon Ads accounts, where approving changes one by one would be a full-time job. Every fact below comes from Gloriads' own documentation, linked at the end.

See a rule's test and its guardrails in the live Gloriads demo, no sign-up.

What runs by itself, and what waits for a click

You approve a rule once, when you turn it on. Its runs then need no approval.

How does one rule cover hundreds of campaigns?

Under Where it acts, tick the marketplaces, then choose the campaigns:

• All of them, including the ones you create later.
• The ones matching a filter: name, automatic or manual, created by Gloriads.
• The ones you tick.

Then pick their status: enabled, paused or both.

A rule works on one type of campaign: Sponsored Products, Sponsored Brands, Sponsored Display or Streaming TV. Four rules cover the four types.

There is no limit per run: a run changes every object the rule matches, the biggest spenders first. On a very large account, a rule reads only the objects whose figures could meet its conditions, so nothing is missed.

The Coverage tab of the Rules page lists the enabled campaigns that no rule that is on looks at: a large account keeps no forgotten corner.

How do you know what a rule will do before it runs?

Test now runs the rule on your real figures, saved or not, and changes nothing on Amazon. It gives:

• the exact number of changes, each with its value before and after;
• a warning in plain sight past 1,000 changes, and a louder one past 10,000;
• the reason for any item: type a keyword's words next to Test now to see each condition with its value, and the branch the keyword took.

Which guardrails keep a rule from overspending?

• Every increase needs a ceiling (« never above »), in each currency.
• Every bid stays inside Amazon's range and inside its campaign's own bid limits: the tighter one wins. Campaign goals give one campaign, or many at once, a minimum bid, a maximum bid and a target ACOS.
• A pause after each change: 72 hours by default, so a rule that runs every hour does not move the same bid at every run.
• New campaigns left alone, if you turn it on: no rule acts in a campaign during its first 1 to 90 days (7 by default).
• Your brand protected: a negative on your never-negate lists is never added.
• Nothing sent twice: a value already in place is not sent again.

A rule can also compute a bid from your target ACOS (sales per click × target), always under a ceiling you set.

What happens when rules, or a person and a rule, disagree?

• Before they run, Gloriads compares each rule with your rules that are on and flags a possible conflict: opposite changes, thresholds too close, a negative that blocks another rule's keyword. Combine into one rule turns the two into one rule with steps.
• At each run, by default, the safest change wins: a pause, a lower bid or a lower budget set by one rule is not undone by another for up to 7 days. The change that waits shows as Held.
• Your own changes come first: a value you change yourself, in Gloriads or in the Amazon Ads console, is left alone by every rule for 7 days.

How do you check thousands of changes afterwards?

• Activity shows one line per rule run, then each change with its marketplace and its value before and after. It keeps 400 days and exports to CSV or Excel.
• One Undo per run: a rule's run is undone on all its marketplaces at once, in one line.
• Who approved what: in a team, each operation names who approved it. Members are free and unlimited, as Owner, Admin, Editor or Viewer; a Viewer sees everything and changes nothing.
• Notifications: one after each run that changed something (on by default), and once a day the rules that disagreed, with the spend at stake.

What about schedules and launches at scale?

• Dayparting has no limit on the campaigns a schedule covers, nor on the bids a change moves. Above 5,000 bids, Gloriads sends them in parts of 5,000, 20 seconds apart: 50,000 bids are all changed within about 6 minutes of the hour, in one line of Activity, undone in one click.
• Bulk launch takes up to 2,000 products in one plan, previewed once and created paused. Over 5,000 lines, it goes out in parts, one every 12 hours, so Amazon never receives thousands of campaigns at once; the parts not sent yet can be stopped.
• Toolkit operations such as Add products, Add targets or a copy to another marketplace take up to 25,000 lines per approval, sent in parts past 5,000, each operation still undone in one click.

What still needs a person?

• The goals: a target ACOS per marketplace, or per campaign.
• The rules: ready-made templates or your own, tested before they run. A rule does exactly what it says, mistakes included.
• The reading: what changed, in Activity and on the dashboard.

By default, rules read complete days ending yesterday, because Amazon credits sales days after the click; a rule can also read today so far. Bids set from live hour-by-hour figures are not available yet.

What Gloriads offers a whole large account: Gloriads for brands and large accounts.

Frequently asked questions

Gloriads is an Amazon Ads automation platform that creates, monitors and optimizes Sponsored Products, Sponsored Brands, Sponsored Display and Streaming TV campaigns for sellers, brands, authors and agencies, by rules you control. See how it works.