What are the Amazon Sponsored Display ad specs?
Sponsored Display specs: a 50-character headline, a logo of 600×100 px or more, a 1200×628 px custom image, a 16:9 video. Every limit, with sources.
An Amazon Sponsored Display ad can carry a custom headline of up to 50 characters, a brand logo of at least 600×100 px, a custom image of at least 1200×628 px, and, for video ads, a 16:9 video in Full HD. All of them are optional for an image ad: without them, Amazon builds the ad from your product page. A campaign with any custom element holds 100 products at most.
Amazon's old Sponsored Display specs page now returns an error; the limits below come from its Ads API documentation and its help pages, checked in October 2026.
The specs at a glance
| Element | Spec |
|---|---|
| Headline | Up to 50 characters |
| Logo | 600×100 px or more; JPG or PNG; 1 MB max |
| Custom image | 1200×628 px or more (square crop 628×628); JPG, PNG or GIF; 5 MB max |
| Video | 16:9, 1920×1080 or more; 500 MB max; keep it to 15 s |
| Products | 100 max with any custom element |
Headline
Up to 50 characters, not empty, no emojis, and no more than half of it in
capital letters (this check is skipped for 10 characters or fewer). The characters
< > # ^ ! are refused.
Logo and custom image
- Logo: at least 600 px wide and 100 px tall, JPG or PNG, 1 MB at most.
- Custom image: at least 1200×628 px, JPG, PNG or GIF, 5 MB at most. Amazon also uses a square version, cropped to at least 628×628 px.
- What Amazon refuses in a custom image: product photos cut out on a plain background, a logo on its own, an image taken from your product page, added text (text on the packaging is fine), and black bars.
Video
- 16:9, 1920×1080 or more, 500 MB at most.
- Frame rate 23.976 (recommended), 24, 25 or 29.97 fps; video in H.264, MPEG-2 or MPEG-4; audio in PCM or AAC, 192 kbps or more.
- Length: keep it to 15 seconds. Amazon's ad policy page caps Display videos at 15 s, while its API accepts 6 to 45 s and recommends 6, 15, 20 or 30 s. At 15 s or less, a video fits both.
- A video ad features one product. Headline and logo are optional.
Ad copy rules
- Special characters only when part of the brand or slogan; no emojis or ASCII art.
- A call to action under 30 characters (15 in Japan), with no punctuation.
- Animations that pulse no longer than 3 seconds and never imitate a click; no flashing text, no jarring sounds.
Review
A campaign without custom elements goes live in 1 to 2 hours. With a headline, logo, image or video, the ad is reviewed first: usually within 24 hours, up to 3 business days. If a new custom element is refused, Amazon keeps serving the last approved one.
Sources
- Sponsored Display creatives (Amazon Ads API guide), Amazon Ads
- Sponsored Display API reference (image and video schemas), Amazon Ads
- Supply and format-specific requirements ("Sponsored Display" section), Amazon Ads
- Create a Display campaign, Amazon Ads
- Display set-up, Amazon Ads
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