Only one place tells you how much your Amazon Sponsored Products ads spend off Amazon, that is, outside Amazon's own store: the placement report. Its "Off Amazon" rows hold the spend, clicks, sales and orders of your ads on other websites, in apps and in creators' content. The campaign manager mixes them into each campaign's totals and never shows them apart.
Gloriads reads that report for you every day: its dashboard shows the spend, sales and ACOS outside Amazon for every marketplace, and its Campaigns page shows them campaign by campaign. See it in the live demo.
To see whether that money pays off, compare two numbers from the same report: the share of your Sponsored Products spend that went off Amazon, and the ACOS off Amazon against the ACOS of all placements.
Checked against Amazon's help page on the placement report (updated February 24, 2026). Which ads run off Amazon, and the change for creators on November 11, 2026, are in Do Amazon Sponsored Products ads show off Amazon?.
Where the figures are
| Where you look | Off-Amazon figures? |
|---|---|
| Campaign manager, a campaign's row | No: included in its spend, sales and ACOS |
| Sponsored Products placement report | Yes: "Off Amazon" rows |
| Search term, targeting and product reports | No |
| Sponsored Brands placement report | No "Off Amazon": Brands ads stay on Amazon |
Amazon's help says it plainly: "The Sponsored Products placement report is the only source for reporting on off Amazon store metrics", and that it will add them to the console and other reports "in the future".
How to read the placement report
- In the Amazon Ads console, open Measurement & reporting → Sponsored ads reports → Create report.
- Pick Sponsored Products, then the Placement report.
- Choose Daily to see each day, or Summary for one row per campaign and placement. The report reaches 90 days back.
- Run it, download it, and keep the rows whose placement is Off Amazon.
Each campaign gets one row per placement: top of search, rest of search, product pages, and off Amazon. Add up the "Off Amazon" rows for the account's total.
What to compare
| Figure | How to get it | What it tells you |
|---|---|---|
| Share of spend off Amazon | Off-Amazon spend ÷ all Sponsored Products spend | How much of the budget leaves Amazon |
| ACOS off Amazon | Off-Amazon spend ÷ off-Amazon sales | What a sale costs there |
| ACOS of all placements | All spend ÷ all sales | What a sale costs on average |
| Sales off Amazon | The "Off Amazon" rows' sales | Whether the traffic sells at all |
Example: an account spends $3,500 on Sponsored Products in a month, $52 of it off Amazon (1.5%). Those clicks bring one $19 sale: an ACOS of 274% off Amazon, against 27% for the whole account. That $52 buys almost nothing.
A sale off Amazon is still a sale on Amazon: the click leads to your product page, and Amazon credits the order to the ad as usual.
When to limit reach to Amazon
- The ACOS off Amazon is several times the account's for a few weeks: limit those campaigns to Amazon.
- Off-Amazon clicks bring no sales at all over 30 days or more: the same.
- The share is small and the ACOS close to the rest: keep it, it adds reach at your usual cost.
Judge per campaign, not only for the account: one campaign can sell well off Amazon while another only spends there. "Limit reach to Amazon" is in each campaign's settings (Adjust reach on and off Amazon). Amazon warns that it may lower impressions and sales, so check the next weeks' figures after the change.
Seeing it every day, without downloading a report
Gloriads reads the placement report every day and keeps 14 months of it, so the figures outside Amazon are always there:
| In Gloriads | What you see or do |
|---|---|
| Dashboard, Spend off Amazon | Spend, sales, ACOS and clicks outside Amazon, per marketplace and day by day, with their share of all your Sponsored Products spend |
| Campaigns page | Spend, Sales and ACOS off Amazon columns, to sort the campaigns that waste the most |
| Reach on and off Amazon | Every Sponsored Products campaign of the account limited to Amazon in one change, after a preview with each one's spend outside Amazon |
| Rules | The ready-made rule Stop off-Amazon waste does it by itself, on the figures you choose |
| Monthly e-mail and API | The month's spend outside Amazon in your summary e-mail, and in the read-only API |
Details are in the dashboard documentation.
Frequently asked questions
Does "off Amazon" mean outside Amazon?
Yes. "Off Amazon" is Amazon's name for the ads it shows outside its own store: on other websites, in apps, and in content made by creators of its Influencer and Associates programs. "On Amazon" is everything inside the store: search results, product pages and the rest of Amazon's own pages.
Does the Amazon Ads console show off-Amazon spend?
No. A campaign's spend, sales and ACOS in the campaign manager include off-Amazon traffic without separating it. Only the Sponsored Products placement report splits it out, in its "Off Amazon" rows.
Do Sponsored Brands or Sponsored Display ads have off-Amazon figures?
Sponsored Brands ads show only on Amazon, so their placement report has no "Off Amazon" rows. Sponsored Display reaches audiences on and off Amazon with its own reports, which have no "Off Amazon" placement.
How far back does the placement report go?
The console's placement report reaches 90 days back, in daily or summary rows.
Do creator storefronts count as off Amazon?
Until November 10, 2026, a creator's storefront on Amazon shows in "Off Amazon". From November 11, 2026, it moves to "Other on-Amazon", with the rest of search. Creators' content outside Amazon stays in "Off Amazon".
Sources
3
- Placement report for Sponsored Products, Amazon Ads
- Understand Sponsored Products off-Amazon advertising, Amazon Ads
- "Updates to your Sponsored Products campaigns that appear through creators", Amazon Ads' e-mail to advertisers, November 4, 2026