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Dynamic bids down only vs up and down: which should you use?
Amazon's bidding strategies: down only lowers your bid when a sale is unlikely, up and down can also raise it up to 100%, fixed keeps it. Which to choose.
What are Amazon keyword match types? Broad, phrase and exact
Amazon keyword match types decide which searches trigger your ad: broad for related searches, phrase if the search contains it, exact for the keyword.
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How do negative keywords work in Amazon Sponsored Products?
Negative keywords stop your Amazon ad on searches you don't want: negative exact, negative phrase and negative products. Limits, delays, how to pick them.
How much do Amazon Sponsored Products ads cost?
Amazon Sponsored Products cost only when someone clicks: from $0.02 per click and $1 a day in the US. How bids, budgets and Amazon's charges really work.
Amazon automatic vs manual targeting: which should you use?
Automatic targeting lets Amazon pick where your Sponsored Products ad shows; manual lets you choose keywords or products. When to use each, or both.
Do Amazon Sponsored Products ads show off Amazon?
Yes: by default, Sponsored Products ads also run on other sites, apps and creator content in 14 countries, on the same bid and budget. How to turn it off.
Sponsored Products vs Sponsored Display: what is the difference?
Sponsored Products shows your product in Amazon search for chosen keywords. Sponsored Display reaches audiences and product pages, on and off Amazon.
What are Amazon Sponsored Products ads and how do they work?
Amazon Sponsored Products are pay-per-click ads for one product, shown in search results and on product pages. Where they appear, cost, who can run them.
Why are my Amazon Sponsored Products ads not showing?
No impressions on a Sponsored Products ad? The 7 usual causes: late data, a status, the lost Buy Box, an ineligible product, a low bid, narrow targeting.