#Comparisons
Every Gloriads blog article tagged Comparisons.
Sponsored Products vs Sponsored Display: what is the difference?
Sponsored Products shows your product in Amazon search for chosen keywords. Sponsored Display reaches audiences and product pages, on and off Amazon.
Amazon Streaming TV vs Amazon DSP: what is the difference?
Amazon Streaming TV, ex-Sponsored TV, is self-service with a daily budget from $20, no minimum spend. Amazon DSP buys Prime Video or Netflix through deals.
Sponsored Brands vs Sponsored Products: what is the difference?
Sponsored Products sells one product and links to its page. Sponsored Brands sells your brand: logo, headline, several products, a Store. Side by side.
Amazon automatic vs manual targeting: which should you use?
Automatic targeting lets Amazon pick where your Sponsored Products ad shows; manual lets you choose keywords or products. When to use each, or both.
Dynamic bids down only vs up and down: which should you use?
Amazon's bidding strategies: down only lowers your bid when a sale is unlikely, up and down can also raise it up to 100%, fixed keeps it. Which to choose.
Sponsored Display vs Amazon DSP: what is the difference?
Sponsored Display is Amazon's self-service display ad for products it sells; Amazon DSP buys display, video, Streaming TV and audio programmatically.
Sponsored Brands vs Sponsored Display: what is the difference?
Sponsored Brands wins the search page with keywords and your logo. Sponsored Display follows shoppers by audience and product page, on and off Amazon.
Stop tuning bids by hand.
Gloriads runs your Amazon Ads by rules you control, on all four ad types.