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Can KDP authors run Sponsored Brands ads? Requirements and formats
Yes, with at least 3 books under one pen name claimed in Author Central. What authors can show, where the click goes, and the limits for books.
What happens to Sponsored Brands product collections in February 2027?
Amazon stops product collection ads in February 2027. They are replaced by Sponsored Brands collections, manual or automatic, with 3 to 10 products.
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What is Sponsored Brands Reserve share of voice?
Reserve share of voice buys the top of Amazon search for your branded keywords at a fixed upfront price: 5 to 1,000 keywords, $3,000 minimum, no auction.
What are the Sponsored Brands video specs?
Sponsored Brands video specs: 6 to 45 seconds, 1280x720 to 3840x2160, MP4 or MOV, 500 MB max, H.264 or H.265. Plus the rules that get videos rejected.
Sponsored Brands vs Sponsored Display: what is the difference?
Sponsored Brands wins the search page with keywords and your logo. Sponsored Display follows shoppers by audience and product page, on and off Amazon.
Sponsored Brands vs Sponsored Products: what is the difference?
Sponsored Products sells one product and links to its page. Sponsored Brands sells your brand: logo, headline, several products, a Store. Side by side.
What are Amazon Sponsored Brands ads? Formats, cost and who can use them
Sponsored Brands are Amazon ads that show your logo, a headline and several products at the top of search results. Formats, cost, who can run them.