Dashboard
Your spend, sales and ACOS over any period, every marketplace together, and what each figure means.
The dashboard sums the performance of every marketplace of your account over the period you pick, like the Performance view of the Amazon Ads console.
The figures
| Figure | What it means |
|---|---|
| Spend | What Amazon charged for your ads. |
| Sales | The sales Amazon attributes to your ads. |
| ACOS | Spend ÷ sales. 25 % means $25 of ads for $100 of sales. Blank when there were no sales. |
| Impressions | How many times your ads were shown. |
| Clicks | How many times they were clicked, with the average cost per click (CPC). |
| Purchases | Orders attributed to your ads (orders, not units). |
Every amount is converted to US dollars at Amazon's own daily rates. It covers Sponsored Products, Sponsored Brands and Sponsored Display.
Pick a period
Click the period button. Choose a preset, or two days in the calendar then Apply. Gloriads remembers your choice on this browser.
- Today fills in during the day: Amazon reports with a delay.
- This year, Last year and Lifetime show one bar per month in the chart; shorter periods show one bar per day.
- Lifetime starts at the first month your account spent on ads. The line under the figures says which.
Spend by ad type
One bar split between Sponsored Products, Sponsored Brands and Sponsored Display, with each type's share of the spend. Hover a type to see its own figures.
By marketplace
One row per marketplace: spend, sales, ACOS, impressions, average CPC, purchases, and how many campaigns, ad groups and ads it runs.
Your account right now
How many marketplaces, campaigns, ad groups and ads you have today, and how many campaigns Gloriads created or changed for you. These counts do not depend on the period.
How fresh the figures are
- Gloriads updates everything once a day. Refresh updates it now (at most once every 5 minutes); performance takes a minute or two.
- Right after you connect, Gloriads fetches your last 90 days first, so you can start at once, then the rest of your history in the background.
- History goes back about 6 years: day by day for the last 14 months, month by month before that. That is what Amazon keeps.
- Your totals can differ from the console by about 1 %. Amazon converts currencies at its own daily rates, and it keeps adjusting the last few weeks (invalid clicks, late sales).