Toolkit/Bid limits

Bid limits

Find the bids outside their campaign's minimum and maximum, and bring them back inside after a preview.

A campaign's bid limits keep every new bid Gloriads sets inside them. Bid limits in the Toolkit handles the bids that were already outside: set before the limits, or changed in the Amazon Ads console. Open Toolkit → Bid limits, then pick the marketplace at the top.

Check, then apply

  1. The page lists the marketplace's campaigns that have bid limits.
  2. Check the bids reads, live from Amazon, their ad groups' default bids and their targets' own bids. A target that bids its ad group's default has no bid of its own: its ad group's line moves that one.
  3. Each bid outside goes to the nearest limit: above the maximum, down to it; below the minimum, up to it. Bids already inside are counted, not changed.
  4. Apply sends the changes. They appear in Activity as « Bid limits », where Undo puts the old bids back.

Bid limits in the Toolkit: three campaigns of Germany with bid limits, then two bids outside them, €1.10 to €1.00 and €1.35 to €1.25 at their campaign's maximum, with Apply 2 changes