Create a campaign

Click Create campaign at the top of the sidebar. You fill in one page, see exactly what will be created, and nothing reaches Amazon until you approve it.

Choose the campaign type

Pick one of four cards, then click Continue.

Amazon does not offer every type to every account. A type it refuses everywhere is greyed out, marked Not offered, with the reason (for example, Sponsored Brands needs Brand Registry, and Streaming TV is not offered to KDP authors). A type offered on some of your marketplaces only lists them under Only in.

The steps

Every type follows the same page, from top to bottom:

1. Marketplace — where the campaign is created. A marketplace where Amazon does not offer the type is greyed out.
2. Start from — a blank campaign, one of your templates, or one of your campaigns (its settings are read on Amazon, nothing changes there). Then change what you need.
3. Settings, ad group, ad and targeting — the same choices as in the Amazon Ads console, with Amazon's limits shown under each amount.
4. Preview and create — click Preview: Gloriads checks the campaign against Amazon's rules and lists anything Amazon would refuse. Then click Create campaign (Launch campaign for Display and Streaming TV).

The campaign is created paused, with its ads and targets ready inside, unless you switch on Create the campaign enabled. Tick Also save these settings as a template to reuse them. After you approve, you land in Activity, which follows the creation and shows Amazon's answer.

Sponsored Products can also create the same campaign in your other marketplaces at once (Launch in other marketplaces), with products matched and keywords translated.

Sponsored Products keywords

Type the keywords in their box: Exact, Phrase, Broad and Broad match modifier, one per line, a bid after a comma if you want one. Type broad match modifier keywords without « + »: Gloriads puts one before each word (+kids +shoes), so every word should be in the shopper's search. Amazon documents the broad match modifier for Sponsored Brands only: on Sponsored Products, about 1 search in 15 still matched without every « + » word on an account we measured, against 1 in 2 for a plain broad keyword. Starting from one of your campaigns keeps its broad match modifier keywords.

Sponsored Brands keywords

Tick the match types to add: Broad, Phrase, Exact, and Broad match modifier, which Amazon documents for Sponsored Brands. A broad match modifier is a broad keyword with « + » before each word (+kids +shoes): every word must be in the shopper's search, in any order. Its suggested bid is the broad keyword's: Amazon suggests none of its own.

In Enter list or Upload file, write bmm after a keyword (kids shoes, bmm, 0.70), or type its « + » (+kids +shoes). Starting from one of your campaigns keeps its broad match modifier keywords as they are.

Video ads

Three types can show a video:

Sponsored Brands video

1. Pick Sponsored Brands.
2. In Ad group and ad, choose your brand, then the Video format. The ad leads to the product's page.
3. In Ad, pick the video (see below) and add one product.
4. Choose your keywords or products to target, then Preview and Create campaign.

Amazon builds the ad's name, picture and headline from the product: its API takes none for a video ad yet. Automated bidding and placement adjustments do not apply to video ads.

Display video

1. Pick Sponsored Display.
2. In Create an ad group, choose the Video format, then add one product.
3. In Creative, pick the video. A headline (50 characters at most) and a logo are optional; Suggest headlines asks Amazon for ideas.
4. Choose the optimization and targeting, then Preview and Launch campaign.

Streaming TV

Streaming TV shows your video on TV screens, between shows. Shoppers scan a QR code on the screen, which Amazon adds itself. It is offered in the United States, Canada, Mexico, Brazil and the United Kingdom, and is in beta in Gloriads.

1. Pick Streaming TV.
2. Set a daily budget: Amazon takes $20 to $50,000 a day.
3. Landing page: one product's page, or a page of your Brand Store.
4. Video: pick or upload it. Amazon's rules are listed under the field: 15 or 30 seconds, at least 1920 × 1080, your brand shown for 3 seconds, no price, no « Shop now ».
5. Ad group: the maximum average cost per 1,000 impressions (CPM).
6. Audiences: Amazon's dynamic audiences (advised for a first campaign) or the ones you choose. Locations are optional.
7. Preview and Launch campaign.

Amazon reviews the video after the campaign is created, most often within 24 hours, up to 3 business days.

Pick or upload the video

The video comes from your Amazon Ads library for that marketplace:

• Choose from your assets lists the videos already in your library. A video Amazon is still processing shows Processing and can be picked once it is ready.
• Upload sends a video file from your computer to that library: MP4 or MOV, 16:9, 200 MB at most through Gloriads. Amazon processes a new video for up to 30 minutes.

A bigger file is uploaded in the Amazon Ads console (Assets), then picked here. Amazon keeps every video of your library: it cannot be deleted afterwards.

Video ads on many products

To give each of many products its own video campaign, use Bulk launch (Sponsored Brands video) or a video template (Sponsored Brands video, Display video, Streaming TV). Both find each product's video by its name (B0XXXXXXXX.mp4) and can send your files to Amazon.